Branching out from their bottled beer portfolio, this year we have launched our first ever canned beer – titled MK IPA.
This spanking new beverage, launched in July, will feature labels adorned with iconic buildings including Xscape and stadium:mk.
Special label batches have also been issued on both cans and bottles– including the celebration label for 175 years of Wolverton, and looking ahead, one for this year’s Chilli Festival at Frost Garden Centre.
Concrete Cow Brewery owner Dan Bonner said: “The cans are a real first. Concrete Cow is the smallest UK brewery to can its beer with its own in-house canning line, so it’s very exciting.
“The idea stemmed after my canned beers made the final at The Indie Beer Can Festival. After that I thought to myself – this could really work.